Leading Coffee, Espresso and Kitchen Appliances Manufacturer Continues to Bring Barista-Quality Coffee Into the Home
New York, NY (APRIL 7, 2013) – KRUPS, a worldwide leader in contemporary kitchen appliances, is proud to announce its partnership with award-winning, champion barista Samuel Lewontin. Sam will partner with the brand to share his expertise and passion for creating unique, barista-quality coffee recipes at home using state of the art appliances from KRUPS.
Working as a barista since 2001, Sam can currently be found behind the bar at Everyman Espresso in New York City, where he serves as General Manager for the espresso bar’s two locations in Union Square and the recently opened SoHo shop, both dedicated to perfecting the craft of coffee while building a sense of community. Sam is also an experienced barista competitor, most recently winning the 2011 SCAA Northeast Regional Barista Competition and placing 4th at the 2013 United States Barista Championships.
“We are thrilled to partner with Sam, a true coffee connoisseur who has received national recognition from the United States Barista Championship and the Specialty Coffee Association of America. Demonstrating great talent and a shared passion for coffee and espresso, Sam will bring his expertise as well as his thoughtful consideration of quality products to his partnership with KRUPS," said Michele Lupton, Marketing Communications Director for KRUPS and Groupe SEB North America. "Together with Sam, KRUPS will continue to share barista-quality coffee recipes with fans and coffee lovers, utilizing the professional-grade coffee, espresso and fully-automatic machines from KRUPS.”
To kick off his partnership with KRUPS, Sam attended the 2014 International Home + Housewares Show in Chicago last month. There, he shared his coffee and espresso expertise with media and retailers at the Groupe SEB Booth, demonstrating the latest machines and upcoming product launches from KRUPS while serving delicious coffee and espresso drinks.
Precision and unwavering performance uniquely define the philosophy of KRUPS, established in 1847 in Germany by Robert Krups. The company first introduced high-grade rotary and spring scales; then with the introduction of electricity, the brand shifted focus and a century later established itself as a world leader in coffee machines, espresso machines, and a wide range of other appliances. The KRUPS heritage of German engineering combines functional, yet rigorous design with technical perfection. Built for those who continuously seek new experiences and take pleasure in understanding how things are done, KRUPS’ passion for perfection is apparent. Its range of products provides the tools necessary to deliver the highest taste results every time. KRUPS is inspired by experts and demanding consumers with uncompromising standards of genuine performance and quality.
5W Public Relations