With customers using their smartphones to do just about everything, KRUPS wanted to offer coffee preparation to the list. The KRUPS Latte Smart is a fully connected espresso machine that prepares the ideal cup of coffee remotely… as easily as touching a smartphone. It launches each user’s favorite coffee from any room in the home, records their preferences, customizes drinks, offers news about the coffee world… And of course, it makes absolutely delicious coffee.
As part of their successful partnership, KRUPS and Heineken launch THE SUB: a sleek, stylish draft beer machine that taps into consumers' increasing desire to enjoy a premium draft beer experience at home. THE SUB produces high quality, super chilled beers perfect for convivial moments.
The full automatic espresso machine
When customers demand café-quality coffee at home, KRUPS listens and launches the KRUPS EA9010: a fully automatic espresso machine that makes perfect espresso, cappuccino and latte at a single touch. Coffee aficionados are delighted by the explosion of flavor they find in every cup. The EA9010 is still the only machine on the market to offer automatic steam nozzle cleaning. Its convenience, elegant design, and mastery of flavor win it five-star reviews from satisfied customers everywhere.
The Nescafé Dolce Gusto
Black isn’t the only type of coffee customers love. After their successful partnership with Nespresso, KRUPS once again joins with Nestlé to launch the avant-garde Nescafé Dolce Gusto machines that bring delicious, frothy cappuccinos and velvety lattes into the home. Millions upon millions of these machines are sold throughout the following years, all around the world.
People does not live by coffee alone. That’s why KRUPS partners with Heineken in 2004 to launch the BeerTender, allowing customers to enjoy perfect draft beer at home. It chills beer and keeps it at just the right temperature for an authentic draft flavor. Cheers!
The Nespresso Machine
In the 1990s, the entire world suddenly goes crazy for coffee. KRUPS begins expanding beyond Germany, and not surprisingly, their most popular products are coffee machines. In 1991, KRUPS undertakes a joint venture with Nestlé to sell… what else? The Nespresso machine. It’s been making mornings not just bearable but delightful for coffee-lovers for over a quarter of a century.
The passion for coffee
The late 1950s are exciting years for connoisseurs of good taste – and for KRUPS. New time-saving, flavor-enhancing household appliances are added to their product range, including the first KRUPS coffee grinder, the 3Mix electric mixer, and, in 1961, the legendary ONKO electric coffee maker. KRUPS has found its true path – and its passion for coffee!
KRUPS in Germany
Already renowned for its high-precision scales, KRUPS becomes the number one brand in this segment in Germany. KRUPS scales will continue to be sold for more than a century.
The passion for details
The KRUPS story is one of a passion for details. Robert Krups originally produced high-precision scales. They were so reliable they make him a household name. He once said “My most profound wish is to achieve the highest level of technical perfection with my products”. His wish has been granted, to the delight of millions of customers around the world.